Adam Brotman and Andy Sack mark the launch of their new book, Agents Inc., in a mini episode facilitated by Forum3's Rose Kelly. The conversation picks up where last week's origin-story episode left off, moving from why the book exists to what it actually argues.

At the center of the book is a framework: speed, order, aim, and the unlock. Brotman defines an agent against a chatbot, emphasizing persistence, memory, and the ability to act on a leader's behalf, then walks through what changes when work shifts from doing tasks to managing systems that do them. Sack adds a blunt data point from the book's fifteen leader interviews: most organizations, in their view, can eventually run with roughly half their current headcount once agents are deployed well.

For executives, the takeaway is sequencing. Where you aim an agent determines whether it becomes a genuine unlock, like a dedicated store manager agent, or just another underused tool. The episode also previews the living book experience launching alongside Agents Inc., built with an agentic co-author that keeps the book current after publication.