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PRESS INQUIRIES
Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey

September 12, 2022

Starbucks is today officially introducing Starbucks Odyssey, launching later this year — the coffee chain’s first foray into building with web3 technology. The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards.

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Starbucks Taps Polygon for Its 'Starbucks® Odyssey' Web3 Experience

September 12, 2022

Today, we are thrilled to announce that Starbucks Coffee Company is working with Polygon to provide the blockchain technology to build its recently announced Web3 experience, Starbucks Odyssey. This one-of-a-kind loyalty program experience is powered by the low fees and high transaction speeds on the Polygon PoS network.

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Starbucks Brewing Revolutionary Web3 Experience for its Starbucks Rewards Members

September 12, 2022
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New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences. As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)

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Starbucks goes Web3: How the coffee giant plans to use NFTs and blockchain in its rewards program

September 12, 2022

Known as Starbucks Odyssey, this is the coffee-giant’s long-anticipated move into the field commonly known as Web3. The stamps will be non-fungible tokens (NFTs). Blockchain technology will authenticate each token and track its ownership as it changes hands in the company’s digital marketplace. Starbucks says the Odyssey stamps will unlock benefits and experiences, with point values based on the rarity of each stamp.

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Starbucks to unveil its web3-based rewards program next month

August 3, 2022

Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks.

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Starbucks just teased changes to its rewards program

August 3, 2022

Starbucks CEO Howard Schultz said a new web3 initiative for rewards is coming. The changes will be revealed at Starbucks Investor Day in September. Other chains like McDonald's, Wendy's, and Chipotle have ventured into web3 via the metaverse.

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Starbucks to launch NFTs this year offering access to 'unique experiences and benefits'

May 4, 2022

Would you like an NFT with your Starbucks latte? The coffee giant this week announced its plans to enter the web3 space with the launch of its own NFT collection later this year, where the individual digital collectibles also provide their owners with access to exclusive content.

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Starbucks will sell NFTs that enable exclusive experiences and perks

May 3, 2022

Starbucks is diving into the world of NFTs. As part of its quarterly earnings report Tuesday, the Seattle coffee giant revealed plans to use the blockchain-based technology to create a digital community and provide access to exclusive perks.

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We’re creating the digital Third Place

May 3, 2022

What if Starbucks could create a new, global digital community – a community defined by collaboration, experiences, and shared ownership – all centered around coffee to start, and then perhaps expanded into the many of the areas Starbucks has played in over the years as a coffeehouse, art, music, books and beyond?

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Starbucks is getting into the ‘NFT business,’ according to Howard Schultz

April 5, 2022

Frappuccinos, pumpkin spice lattes, and now … NFTs? Yes, Starbucks is apparently getting into the world of NFTs. That’s the word from Howard Schultz, who is running the Seattle coffee giant as interim CEO after Kevin Johnson officially transitioned from the top role Monday.

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