News & Press

Recent News

Forum3

·

7/17/23

Forum3 Introduces Hive3: A First-of-its-Kind Competitive AI League

Where the best AI creators compete to win $250K in cash prizes and rewards from top consumer brands

Read More

Entrepreneur

·

2/21/23

Starbucks Odyssey NFTs Sell Out in Just 18 Minutes

The NFTs already have a secondary market volume of over $120,000.

Read More

CoinDesk

·

2/21/23

How Ownership Changes the Experience, With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.

Read More

Fast Company

·

12/18/22

NFTs are dead. Long live digital collectibles

Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...

Read More

GeekWire

·

12/14/22

After advising Starbucks’ NFT project, Seattle tech vets Adam Brotman and Andy Sack raise $10M for Web3 startup

Two longtime Seattle-area tech leaders are teaming up on a new startup that sells NFT-based customer engagement tech to consumer-facing companies. Former Starbucks exec Adam Brotman and startup investor Andy Sack just raised $10 million for Forum3.

Read More

PYMNTS

·

12/13/22

Restaurants Tap New Rewards Programs to Drive Deeper Consumer Loyalty

As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs.

Read More

Blockworks

·

12/12/22

Are NFTs the New Loyalty Cards? Starbucks Thinks So

Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...

Read More

Forum3

·

12/9/22

Forum3 Raises $10 Million to Bring Digital Collectibles to Brands’ Loyalty Programs

Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...

Read More

CoinDesk

·

12/8/22

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...

Read More

TechCrunch

·

12/8/22

Starbucks opens up its web3 loyalty program and NFT community to first beta testers

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...

Read More

DIGIDAY

·

9/19/22

From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly

Companies are experimenting with new ways to engage customers over longer periods of time via loyalty programs.

Read More

CNBC MakeIt

·

11/25/21

Why this former Starbucks exec left a CEO job to launch a start-up: ‘It’s odd and scary, but also wonderful’

The Seattle native is now the CEO of Brightloom, which builds software that enables smaller businesses to better connect...

Read More

Let's Partner

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.