News

Stay up to date with Forum3’s latest media coverage, announcements, and thought leadership. Here you’ll find interviews, articles, and insights that spotlight how we’re shaping and reacting to the AI landscape.

Search For Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Why this former Starbucks exec left a CEO job to launch a start-up: ‘It’s odd and scary, but also wonderful’

The Seattle native is now the CEO of Brightloom, which builds software that enables smaller businesses to better connect...

Starbucks opens up its web3 loyalty program and NFT community to first beta testers

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...

Starbucks Odyssey NFTs Sell Out in Just 18 Minutes

The NFTs already have a secondary market volume of over $120,000.

NFTs are dead. Long live digital collectibles

Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...

Why marketers are hiring agencies to fill fractional roles on in-house teams

Forum3 was featured in Ad Age for its work providing fractional leadership to brands like Regis Corporation. Co-founder and co-CEO Adam Brotman explained how Forum3 embeds directly into client leadership teams to drive growth, strategy, and transformation.

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...

This new AI marketing tool aims to be a data scientist, strategist, and planner all rolled into one

Forum3’s new Spok platform wants to be the ultimate marketing tool for small brands.

Restaurants Tap New Rewards Programs to Drive Deeper Consumer Loyalty

As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs.

Seattle tech vets launch ‘Spok,’ an AI copilot that aims to streamline marketing tasks

A marketer’s job often involves hours and days doing competitive analysis and gathering strategic insights before launching campaigns. A pair of Seattle tech vets are betting that AI can take care of those tasks.

It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 2

A CMO Confidential Interview with Andy Sack and Adam Brotman.

MarTech Interview with Adam Brotman, Co-Founder and Co-Ceo @ Forum3

Adam Brotman, Co-Founder and Co-Ceo at Forum3 highlights more on the benefits of Forum3’s new AI marketing expert ”Spok” and why marketers today should have better training processes to understand how to effectively use AI to drive marketing efforts

It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1

A CMO Confidential Interview with Andy Sack and Adam Brotman.

Forum3 Introduces Hive3: A First-of-its-Kind Competitive AI League

Where the best AI creators compete to win $250K in cash prizes and rewards from top consumer brands

Are NFTs the New Loyalty Cards? Starbucks Thinks So

Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...

Integrating AI into enterprise marketing operations with Adam Brotman, Forum3

Adam Brotman stops by the Agile Brand podcast to talk AI and marketing.

How Ownership Changes the Experience, With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.

Forum3 Raises $10 Million to Bring Digital Collectibles to Brands’ Loyalty Programs

Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...

From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly

Companies are experimenting with new ways to engage customers over longer periods of time via loyalty programs.

After advising Starbucks’ NFT project, Seattle tech vets Adam Brotman and Andy Sack raise $10M for Web3 startup

Two longtime Seattle-area tech leaders are teaming up on a new startup that sells NFT-based customer engagement tech to consumer-facing companies. Former Starbucks exec Adam Brotman and startup investor Andy Sack just raised $10 million for Forum3.

From Tariffs to Triumph: How CEOs Can Leverage AI for a Competitive Edge

Forum3 Co-Founders Adam Brotman and Andy Sack share how generative AI can help CEOs navigate rising tariffs and economic volatility.

Come see us at Food On Demand!

This year we will be speaking at the Food On Demand conference at the Bellagio, May 5-7th.

Andy and Adam, Founders of Forum3, on the keys to building an AI first strategy for your business

Andy and Adam appear on the Legends N Leaders Podcast with Ben Weiss.

Bill Gates Says Superhuman AI May Be Closer Than You Think

In a conversation hosted by Rufus Griscom on the Next Big Idea Club Podcast, Bill Gates joins Andy Sack and Adam Brotman to explore AI's potential impact across healthcare, education, productivity, and business.