Recent News

As Featured In
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logo
NFTs are dead. Long live digital collectibles

DEC 18, 2022

Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...

Are NFTs the New Loyalty Cards? Starbucks Thinks So

DEC 12, 2022

Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...

Forum3 Raises $10 Million to Bring Digital Collectibles to Brands’ Loyalty Programs

DEC 9, 2022

Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

DEC 8, 2022

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...

Starbucks opens up its web3 loyalty program and NFT community to first beta testers

DEC 8, 2022

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...