DEC 18, 2022
Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...
DEC 12, 2022
Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...
DEC 9, 2022
Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...
DEC 8, 2022
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...
DEC 8, 2022
Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...
