Newsroom

Forum3’s new Spok platform wants to be the ultimate marketing tool for small brands.

A marketer’s job often involves hours and days doing competitive analysis and gathering strategic insights before launching campaigns. A pair of Seattle tech vets are betting that AI can take care of those tasks.

Where the best AI creators compete to win $250K in cash prizes and rewards from top consumer brands

The Seattle native is now the CEO of Brightloom, which builds software that enables smaller businesses to better connect...

Companies are experimenting with new ways to engage customers over longer periods of time via loyalty programs.

Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...

Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...

Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...

As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs.

Two longtime Seattle-area tech leaders are teaming up on a new startup that sells NFT-based customer engagement tech to consumer-facing companies. Former Starbucks exec Adam Brotman and startup investor Andy Sack just raised $10 million for Forum3.

Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...

Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.

The NFTs already have a secondary market volume of over $120,000.