In this episode of AI First, Adam Brotman and Andy Sack sit down with Inflection CEO Aaron Bird to unpack the rise of agentic marketing and what it means for business leaders. The conversation explores how AI is evolving from simple Q&A tools into autonomous agents capable of executing complex marketing workflows—from campaign planning to execution—at scale.

The discussion introduces a two-phase framework: first, agents performing tasks humans could do faster and more efficiently; second, agents enabling entirely new capabilities through scale, personalization, and continuous optimization. This shift reframes marketing roles, moving professionals away from execution and toward planning, orchestration, and outcome management.

Looking ahead to 2028, the group examines how organizations may transform as agent-driven customer experiences replace traditional functional silos. Marketing, sales, and support roles converge into unified, AI-powered interactions, challenging existing org structures and redefining leadership priorities. The episode closes with practical guidance for executives on accelerating adoption and building agent-first teams.