Forum3
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December 9, 2022
Forum3 Raises $10 Million to Bring Digital Collectibles to Brands’ Loyalty Programs
Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...
TechCrunch
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December 8, 2022
Starbucks opens up its web3 loyalty program and NFT community to first beta testers
Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...
CoinDesk
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December 8, 2022
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...
DIGIDAY
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September 19, 2022
From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly
Companies are experimenting with new ways to engage customers over longer periods of time via loyalty programs.
CNBC MakeIt
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November 25, 2021
Why this former Starbucks exec left a CEO job to launch a start-up: ‘It’s odd and scary, but also wonderful’
The Seattle native is now the CEO of Brightloom, which builds software that enables smaller businesses to better connect...
