June 25, 2025

AI First Digital Epilogue: Living in the AGI Zone

In this special launch-day episode, Adam Brotman and Andy Sack reflect on what’s changed in the AI landscape since writing AI First. From AGI and reasoning models to AI-driven job shifts and changing consumer behavior, this is the real-time update to the book, and what leaders need to know now.

AI First: A Playbook for Future-Proofing Your Business and Brand in the AI Era is officially out, and the world of AI has moved fast since we submitted the manuscript nine months ago. In this special launch-day episode, Adam Brotman and Andy Sack bring listeners behind the scenes to reflect on what has changed, what didn’t make it into the book, and what leaders need to be thinking about right now.

From Sam Altman’s viral blog post The Gentle Singularity to the rapid rise of reasoning models, autonomous agents, and early signs of economic disruption, this episode is a candid look at how fast the AI landscape is evolving.

Topics discussed include:

  • Why we’ve crossed the threshold into the AGI era
  • The real-world impact of reasoning models and AI agents
  • Why AI-related job disruption is already starting
  • The need for AGI Horizon Councils and AI R&D labs
  • How shifting consumer behavior is challenging Google’s dominance
  • What we would add to the playbook today

This episode serves as a real-time epilogue to the book, and a preview of what’s next for AI-first leaders.

Download the transcript.

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