Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...