AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing.
Today we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together.
To help me discuss this topic, I’d like to welcome Adam Brotman, Co-Founder and Co-CEO, Forum3.
Adam Brotman is co-founder and co-CEO of Forum3. Previously, he was president, chief experience officer, and co-CEO at J.Crew, where he launched the widely successful J.Crew Rewards program. At Starbucks, he was the inaugural chief digital officer and evp, global retail operations, developing the payment, ordering, and loyalty platform which amassed 60 million members. He has been recognized as one of Fast Company's 100 Most Creative People and CDO Club’s CDO of the Year. He serves on the boards of Ruby Tuesday and Cabi, and has held board positions at Neiman Marcus Group and Brooks Running. He is the co-author of AI First, in collaboration with Harvard Business Review, and received his bachelor’s degree from UCLA and JD from The University of Washington School of Law.
