Press Release

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July 17, 2023

Forum3 Introduces Hive3: A First-of-its-Kind Competitive AI League

Where the best AI creators compete to win $250K in cash prizes and rewards from top consumer brands

Forum3 is excited to introduce Hive3, a competitive AI league where top creators compete for cash prizes and rewards from leading consumer brands. The league will offer a unique twist on the fast-growing esports category, providing a platform for AI creators to showcase their talent and compete against fellow innovators. By joining Hive3, members become part of a vibrant community that offers entertainment, education, and connection. 

AI is quickly changing the way people and businesses interact with information. Platforms like ChatGPT and Midjourney are being used by millions of people, and 27% of Americans say they interact with AI several times a day. Within this fast-growing community, a new type of artist is emerging, and we will provide a unique opportunity for these creators to showcase their talent and gain recognition while inspiring others. 


Hive3 is not just another competition; it is a first-of-its-kind initiative that pushes the boundaries of AI. Combining high-stakes competition with the power of artificial intelligence, the league offers an entirely new interactive experience akin to the impact of esports on the gaming industry. Our mission is to responsibly unleash exponential creativity, empower talented creators, and explore the possibilities of AI—connecting fans and brands in an inclusive environment. 

Starting today, players and spectators can signup for early access to Hive3, which will officially launch later this year.

Pioneering a Competitive AI League
We are pioneers at the intersection of entertainment and technology, opening up new possibilities for the future of competitive creativity. By participating in the league, you become a trailblazer, shaping the industry and leaving a lasting impact. The unique blend of art, skill, and competition offers an exciting approach to showcasing the future of creative esports.

Responsibly Unleashing Exponential Creativity
We are a venue for the top AI creators to emerge and compete at the highest level, responsibly pushing the boundaries of creativity and innovation. As a company, we understand both the exciting possibilities of AI and the challenges it presents. Through ongoing collaboration with our creators, fans, and brand partners, we aim to establish standards and practices that answer the question of what it means to responsibly unleash exponential creativity using AI.

Connecting with a New Community of Creators
At Hive3, community building is at the heart of our mission. Beyond competition, we foster camaraderie, shared learnings, and meaningful connections. Participants can engage with a community of like-minded individuals, refine their technical skills, and take part in interactive events that celebrate the use of AI as a tool to enhance and unlock creativity.

Stay tuned for the official launch of Hive3. While you wait, don't miss your chance to apply for a spot in the league and a shot at winning $250K.

About Forum3

In 2021, co-founders Andy Sack and Adam Brotman merged their 20-year friendship and decades of experience to start Forum3 with the mission to create space for brands and early adopters to explore and experiment with new technologies in a responsible way. With Adam's previous experience as Chief Digital Officer at Starbucks, credited with building the Starbucks Rewards Program and mobile app, and Andy’s experience as a venture capitalist and former innovation advisor to Microsoft CEO Satya Nadella, the two felt a strong calling to bridge the gap for consumer brands to connect with their audiences using new technologies. Along with co-founder Joe O’Rourke, the leadership team at Forum3 made their initial mark as strategic consultants on the launch of Odyssey, a next generation loyalty program for Starbucks. Now the team is tackling the equally big challenge of answering the question of what it means to responsibly unleash exponential creativity using AI.