The advent of digital collectibles changes the game for customer loyalty.
Web3 provides the foundation for next generation consumer engagement and loyalty.
Everyone should have the opportunity to be a consumer, participant, member, and owner.
Authenticity, inspiration, and fun are of the utmost importance in this endeavor.
While they are necessary table stakes and quite effective, a spend-to-earn-coupons framework for loyalty doesn’t allow for storytelling, participation, community, or fun.
Current loyalty programs are limited by discount lines and a brand’s capability to develop innovative technology. Web3 has the power to change this.
The advent of digital collectibles changes the equation. It can be a reward in and of itself and it's also a game piece in a broader brand engagement play.
It opens up entirely new network effects and instigates a new type of flywheel. It brings utility to the collectible, allowing the members to own their loyalty membership.
